How to get the Right POP Displays

Date:2014-02-26 17:08Writer:Watson POP
Nowadays, Point of Sale materials and Point of Purchase Displays are a vital element of every successful in-store marketing campaign. Providing a good cardboard display to your supplier is essential for success with retail marketing campaigns. Through a detailed list of questions we can determine the best POS/ POP display materials to achieve your in-store marketing goals and make your displays fit for purpose.

1. What is your brand/product and what is the message or promotion mechanic?
Designing a display unit for a product launch requires a different approach than creating a display for a ‘sale’ offer or BOGOF (buy one get one free) mass merchandising display. So, whether a spectacular show-stopping display is needed or a simple off fixture FSDU to promote a special price, knowing the brand’s goal is vital to ensuring the display is right for you. We need to define your POS / POP Retail objective.

2. Will the POP unit be required to hold products? If so, what are the stockholding requirements and product dimensions/weights? Should your display be flat-packed or pre-filled?
Getting a display unit right takes skilled expertise. Your supplier must have all the information available to them (and preferably with product samples to test) to allow them to design accurately and then test the display unit for stability and transit. Determining whether the cardboard displays will be shipped flat-packed (distribution) or delivered to store pre-filled (assembly) with product, drives the design process and will lead to very different display styles.

3. How long is the POS required to be on display? Is it a temporary or permanent display?
As all our displays are bespoke, our structural designers can create varied display concepts to allow for longevity, if needed. Different materials are available for each requirement from lightweight to heavier double-walled board.

4. What’s the budget?
Knowing up front what money is in the pot, can allow your print supplier to offer alternative options if your budget won’t stretch to the all singing, all dancing version.

Cardboard POS tree-like displayCorrugated cardboard display hook stand for toys promotion

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