3. PDQ displays
A PDQ Tray is a Countertop display that is ready out of the box and can be put on display as soon as it is removed from the box, with no assembly required. The product is promoted and elevated to an almost exclusive status on shelf and it clearly identifies the product for the customer. It can also be used as a tasting/sampling display on special promotional table or even counter tops. Store clerks and mangers are more likely to use a POP display if it is easy to assemble and easy to place. A PDQ Tray makes it a no-brainer and pretty hard for them not to use your display.
* Advantages of PDQ counter sitting
They are ideal when space requirements are minimal.
They can be used very effectively for low-priced, impulse items.
They maximize the limited shelf space on crammed, often-overcrowded sales counters.
4. Cardboard Standee
Standees are also known as cut-outs are the life-sized billboards of the retail world. They often use a picture of a celebrity, athlete or model to grab attention to the products and promote branding.
* Facts about advertising standee
A non-merchandising display
Are usually a life-sized cut-out of a celebrity, athlete or model
Cardboard Displays have come a long way from their simple beginnings in the shops and retail stores of old. The printing and graphic options are stunning, they are cost effective as well as strong and durable. Cardboard Displays are graphically intense and eye catching, and focus attention on the product to help increase sales dramatically.
We have talked about four general types of Point of Purchase Cardboard Displays, please click here to view the previous article. We are always here to answer any questions, please don't hesitate to contact us.